Switch: How to Change Things when Change is Hard by Chip Heath & Dan Heath

The Heath brothers provide a straightforward approach to implementing change in an organization or your personal life. A rider on an elephant provides the perfect metaphor for the internal struggles to change. Three steps are identified that must work together to implement change: 1. Direct the Rider, 2. Motivate the Elephant, and 3. Shape the Path. Elephant Metaphor from Jonathan Haidt (University of Virginia psychologist) in his book "The Happiness Hypothesis" Elephant w/ rider Picture from Sources of Insight (http://sourcesofinsight.com/the-elephant-and-the-rider/)