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Mind Mapping for Customer Retention

Date: 29 October 2019 5:00-6:00 PM (GMT)
Duration: 60 mins
Research by Bain & Company has shown that increasing customer retention rates by 5% increases profits by 25% to 95%. A Rain Group survey found an average of 28% of sales bids were lost to competitors. So your client is at high risk of leaving if it gets to an RFP situation. Capture planning is the process through which you gather all the information you need to acquire or retain customers … long before you actually need it. In this webinar Warwick will show you how to use mindmaps to create powerful capture plans that fight churn and help you smash your customer retention targets.

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About the presenter

Warwick Brown
Warwick Brown has led business development and account management teams in Australia and Europe for more than 15 years and worked with some of the world's most prestigious firms, including Merck & Co, Deutsche Bank, McKinsey & Company and Vodafone. As the founder at Account Manager Tips, his mission is to help organisations leverage the power of key account management to accelerate client retention and revenue.

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