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Mind Mapping Strategic Resources

Date: 25 February 2020 5:00-6:00 PM (London, UK)
Duration: 60 mins
This webinar will cover the nature of value creating, strategic, resources of an organization and how they can be identified and leveraged to form the basis of competitive advantage. As strategic resources are increasingly intangible, they present a management challenge. Dr Arevuo will show how mapping can help managers identify the nature of these socially complex and idiosyncratic resources. Causal mapping, a form of cognitive mapping, is used to demonstrate how these resources can be visualised by senior management teams to manage them effectively.

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About the presenter

Mikko Arevuo
Dr Arevuo’s experience is in strategy as managerial practice and group decision-making processes. He has consulted widely with public sector and Fortune 500 organizations as a facilitator providing evidence-based tools to support strategic decision-making processes. He is a graduate of The University of Michigan in Economics (Go Blue!) and MBA, PhD of Cranfield University, UK. Dr Arevuo is a co-author of a new textbook "Strategy: Theory, Practice, Implementation" published by Oxford University Press that places the strategist at the centre of analysis.

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