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Why Do Product Launches Fail?

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Added: 2011-06-08
1
300
9351
LiamHughes
Created with: Xmind
These are notes I made on an article within the April 2011 Harvard Business Review. The entire magazine was called "the failure issue" and explored the significance of failure, and the importance of learning from it. This particular article looked at some of the basic flaws that can re...
These are notes I made on an article within the April 2011 Harvard Business Review. The entire magazine was called "the failure issue" and explored the significance of failure, and the importance of learning from it. This particular article looked at some of the basic flaws that can result in a product launch not being successful, and why (in some cases) these failures could have been avoided.
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Tags: flaws launch launches product products marketing Harvard Business Review HBR Notes failure fail success successful why
Created with: Xmind
Categories: Sales & Marketing,
Language: None
Copyright: To the extent possible under law, the owner of this work has waived all copyright and related or neighboring rights to it.

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