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Summary of McKinsey article by by David Fishof and Scott Keller

tfahmy66612 June 2018

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Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs by David Yoffie and Michael Cusumano

simtech18 January 2018

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Have you read the latest edition of David Meerman Scott's "The New Rules of Marketing & PR, 4th edition?" Subtitled, "How to…

Roger_C_Parker07 June 2014

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invaluable guidance on marketing rules that are proven again and again. Reminders to all marketers (experienced and new) to the pitfalls and by defini…

graham14 August 2009

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4055

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A map to guide the process and collaboration of discovery and development in new market territory.

jbkauke04 July 2012

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6497

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Usefull tempalte for product development process, bringing new product to market

imindq19 August 2013

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Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.

tfahmy66610 February 2017

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this is the new model of marketing mix.

tarvirdizadeh05 March 2015

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A look at the rules associated with the problem solving methodology, 'Constructive Controversy'.

mindgenius28 January 2015

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An outline of the four levels of David Kantor's model of Structural Dynamics.

dcollin31 January 2015

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