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Market Segmentation
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My notes from Market Segmentation lecture as part of CIM (Chartered Institute of Marketing) course. Looks at benefits of and approaches to market segm…
marketinglearner14 August 2010
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Information and Information Sources Mind Map
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This mind map looks at the importance of information gathering, and the different types of information that an organisation might look to gather and u…
marketinglearner16 February 2011
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Marketing Environment Notes
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Notes on Marketing Environment unit of CIM (Chartered Institute of Marketing) Professional Certificate. Hopefully these might help anyone else studyi…
marketinglearner27 November 2008
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