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What are conversions and conversion attributions ? Here are some explanations of those very important concept of online marketing and digital analyti…

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Having a look at the present scenario, online marketing is very important for all the businesses. It is therefore that every business hires good onlin…

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A strategic framework for digital marketing consultants and agencies. The RISE Framework stands for Research, Insight, Strategy, Execution—a step-by-s…

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Touch Points in Marketing: offline & online

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I believe every business owner should know all the basics to do with Search Engine Optimisation. Having this knowledge allows you to either undertake…

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Everything matters and interdependent in holistic marketing. Here are four broad components characterizing holistic marketing: relationship marketing…

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My notes on Marketing Environment and Market Research lecture as part of professional marketing education.

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My notes from Market Segmentation lecture as part of CIM (Chartered Institute of Marketing) course. Looks at benefits of and approaches to market segm…

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