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Pragmatic marketing framework as presented here: http://www.pragmaticmarketing.com/pragmatic-marketing-framework If you are a marketer, or a produc…

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Learn how to reframe the problem in this chapter overview taken from GRASP The Solution by Chris Griffiths. By reframing the problem you can examine …

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This is a summary of the Introduction chapter of GRASP The Solution by Chris Griffiths. It explores why creativity is so important, why so need to be…

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This summarises Chapter2 "GRASP" of GRASP The Solution by Chris Griffiths. It looks at meta cognition (thinking about your thinking) and ho…

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This is a summary of Chapter 3 "Generative Thinking" of GRASP The Solution by Chris Griffiths. Learn how to strive for generative thinking;…

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Learn about the dangers of Reactive Thinking taken from GRASP The Solution by Chris Griffiths. See the benefits and the pitfalls of reacting, in part…

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This is a summary of the Analytical Thinking chapter of GRASP The Solution by Chris Griffiths. It explores why analytical thinking is vital when you …

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This is a summary of the Selective Thinking chapter in GRASP The Solution by Chris Griffiths. It explores how selective thinking can favour existing …

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Learn how utilise proactive thinking in this chapter summary taken from GRASP The Solution by Chris Griffiths. See how you can apply a process to make…

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