Switch: How to Change Things when Change is Hard by Chip Heath & Dan Heath

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Added: 2012-06-04
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The Heath brothers provide a straightforward approach to implementing change in an organization or your personal life. A rider on an elephant provides the perfect metaphor for the internal struggles to change. Three steps are identified that must work together to implement change: 1. Di...
The Heath brothers provide a straightforward approach to implementing change in an organization or your personal life. A rider on an elephant provides the perfect metaphor for the internal struggles to change. Three steps are identified that must work together to implement change: 1. Direct the Rider, 2. Motivate the Elephant, and 3. Shape the Path. Elephant Metaphor from Jonathan Haidt (University of Virginia psychologist) in his book "The Happiness Hypothesis" Elephant w/ rider Picture from Sources of Insight (http://sourcesofinsight.com/the-elephant-and-the-rider/)

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Created with: iMindMap
Categories: Leadership & Management,
Language: None
Copyright: To the extent possible under law, the owner of this work has waived all copyright and related or neighboring rights to it.
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