Facilitation with Mind Maps

Phil Taylor, a CEO and consultant with over 40 years in Italy working with Ferrari, Ducati, Lamborghini and others, explains how mind maps became his core facilitation tool. He shares lessons on participative management, consulting values, and how live maps transform workshops and communication. Key Themes & Topics: [0:00] Career background – Decades in Italy, working with global brands. Establishes credibility and shows practical, high-stakes facilitation contexts. [1:27] Discovery of mind mapping – Saw potential for clarity and edge. Demonstrates why he replaced slides with maps. [3:24] Participative management – Influenced by Marco Biaggi. Maps as frameworks for collective intelligence. [5:10] Real-time facilitation – Building maps live with groups. Increases engagement and ensures nothing is lost. [6:44] Consulting values – Ethics and humility in consulting. Positions maps within a wider value-based approach. [9:43] Drafting & clustering – Maps as drafting boards. Supports creativity and iteration before formal outputs. [10:31] Multi-channel methods – Apps, breakout groups, video. Keeps energy high and accommodates diverse learning styles. [14:50] Smart questioning – Filtering group input visually. Helps shape discussions toward constructive outcomes. [21:52] Tools in use – Slido, Magic Chart, whiteboards. Shows maps as part of a blended toolkit. [39:17] Golden rule – Engagement, involvement, interaction. Universal facilitation principles, reinforced by maps. Featuring MindNode