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Use these 7 tips to help you build rapport with colleagues and clients.

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5 simple ways to expand your thinking to overcome problems in business and find better options.

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Some tips to help you deal with a negative boss and innovate, in spite of them!

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Some useful questions to ask yourself as a means of encouraging yourself to be more innovative.

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See how best to prepare for a critical conversation when you only have 10 minutes to do so.

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Follow these simple tips to help you build rapport during a critical conversation

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A look at the differences between the rational and intuitive consumer models.

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A look at neuromarketing: what it is, where it is used, and the tools and techniques associated with it.

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A look at applying neuromarketing to advertising and a comparison between direct and indirect routes to advertising effectiveness.

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Some things to bear in mind to avoid any legal hiccups when launching an ad campaign.

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Some suggestions for when would be a good time to send press releases and maximise your publicity.

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Some quick tips to help you get the best possible deal when investing in advertising

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