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A look at the differences between the rational and intuitive consumer models.

barneyhughes 10 June 2015

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MindMeister Map

A look at neuromarketing: what it is, where it is used, and the tools and techniques associated with it.

barneyhughes 10 June 2015

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MindMeister Map

A look at applying neuromarketing to advertising and a comparison between direct and indirect routes to advertising effectiveness.

barneyhughes 10 June 2015

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MindMeister Map

Some things to bear in mind to avoid any legal hiccups when launching an ad campaign.

barneyhughes 10 June 2015

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MindMeister Map

Some suggestions for when would be a good time to send press releases and maximise your publicity.

barneyhughes 10 June 2015

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Some quick tips to help you get the best possible deal when investing in advertising

barneyhughes 10 June 2015

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A simple look at some of the reasons customers choose your business over the competition and, therefore, the things you need to be doing right in orde…

barneyhughes 10 June 2015

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MindMeister Map

Some quick and easy tips to write effective ad copy

barneyhughes 10 June 2015

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A list of some regularly used terms (and definitions) in advertising media, that are worth knowing when engaging in conversation about the trade.

barneyhughes 10 June 2015

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Some basic ideas for marketing your business on a minimal budget.

barneyhughes 10 June 2015

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MindMeister Map

Some great examples of ways to market your small business!

barneyhughes 10 June 2015

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This map outlines some of the tools business should be using and using well in the pursuit of an effective marketing strategy.

barneyhughes 10 June 2015

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