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The experience curve is one of BCG’s signature concepts and arguably one of its best known. The theory, which had its genesis in a cost analysis that …

tfahmy666 19 August 2014

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Summary of article by James M. Kerr. Simply put, we see what we expect to see. The rest falls prey to a virtual blind spot created by our brains when…

tfahmy666 29 September 2014

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The nine values that drive VITO's decisions ..taken from the book "Selling to VITO"

tfahmy666 06 November 2014

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This is a summary of HBR article about Five of Steve Jobs's Biggest Mistakes

tfahmy666 22 January 2013

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This is summary of what "Type I" Organizations do as described by Daniel Pink in his book Drive Type I behavior: A way of thinking and an a…

tfahmy666 09 February 2014

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Decision Making Biases

tfahmy666 27 December 2016

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This is a summary of HBR article

tfahmy666 12 May 2013

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Summary of HBR article by Martin ReevesKnut HaanaesJanmejaya Sinha

tfahmy666 25 June 2015

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adapted from HostingAffiliate.com. It’s not a definitive psychological clinical assessment. It’s a fun, potentially motivating means to getting a gene…

tfahmy666 10 August 2015

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An overview of POINTS Tool to Prepare for Customer Meeting. Tool was invented by consultancy firm Mercuri Internation

tfahmy666 05 July 2014

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A buyer’s experience can usually be broken into a cycle of six stages, running more or less sequentially from purchase to dis- posal

tfahmy666 02 December 2015

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summary of Harvard article

tfahmy666 08 December 2015

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