Telling a STORY

Telling a STORY

Storytelling is not only the oldest and most effective, loved and inspiring way of mankind to communicating - it's a powerful leadership tool, the best way to convey a message, elicit emotions and call to action. Every single great piece of business communication MUST be a story. This map summarises and recall the key elements of a good and effective storytelling, according to the suggestions of Stephen Denning's seminal work on leadership storytelling.