Ansoff Matrix

Ansoff Matrix
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2,143
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This mind map was made with iMindMap
Visit Website added Mon, Feb 25, 2013
via web

Ansoff Matrix

This mind-map allows marketers to consider ways to grow the business via existing and/or new products, in existing and/or new markets – there are four possible product/market combinations. This matrix helps companies decide what course of action should be taken given current performance.

This mind-map is also a framework to explore directions for strategic growth. It is the most commonly used model for analysing the possible strategic direction that a business should take. It identifies and analyses different growth opportunities and encourages planners to consider both unexpected returns and risks.
Created using: Visit Website
Category: Library > Parent > Child
Copyright & licencing: Copyright ©Werner Bosman Some Rights Reserved. This work is licenced under a Creative Commons Link

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