8 Essentials to Innovation by McKinsey & Co.

8 Essentials to Innovation by McKinsey & Co.

It’s no secret: innovation is difficult for well-established companies. By and large, they are better executors than innovators, and most succeed less through game-changing creativity than by optimizing their existing businesses.

Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.

Credit: The intellectual content of this map does not belong to the designer. It belongs to the research of Marc de Jong, Nathan Marston, and Erik Roth from McKinsey and Company.