BCG Matrix

BCG Matrix
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BCG Matrix

The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's.

The BCG model is based on classification of products (and implicitly also company business units) into four categories based on combinations of market growth and market share relative to the largest competitor.
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Category: Library > Parent > Child
Copyright & licencing: ©2015 Tarek Fahmy. All Rights Reserved.

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