Business Blind Spots

Business Blind Spots

Summary of article by James M. Kerr.
Simply put, we see what we expect to see. The rest falls prey to a virtual blind spot created by our brains when something appears that is not expected.

The same type of blind spot can exist in business. Due to the Theory of Incongruency, many breakthrough ideas are ignored or dismissed because business leaders are unable to see the value of a new idea that doesn't fit within their current expectations of what will work within their firm or industry.