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Perusalocity Mind Map: Guerrilla Marketing Research

Perusalocity Mind Map: Guerrilla Marketing Research
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PerusalocityGirl (Basic, 4 mind maps)
XMind Map added Mon, Nov 26, 2012
via web

Perusalocity Mind Map: Guerrilla Marketing Research

A mind map of the book "Guerrilla Marketing Research", by Robert J. Kaden (ISBN: 0-7494-4574-2). © 2012 Perusalocity. All rights reserved. Perusalocity Book Reviews and Mind Maps by Misty Guard (a/k/a Perusalocity Girl) is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Permissions beyond the scope of this license may be available at http://perusalocity.blogspot.com/.
Created using: Xmind
Category: Library > Parent > Child
Copyright & licencing: ©2012 Perusalocity Girl. All Rights Reserved.
Tags: customer attitudes – should you even care? (ch.1) asking the right questions (ch.2) how the big guys do it – large-company research (ch.3) how to get started (ch.4) how much does research cost (ch.5) using research professionals (ch.6) how much research should you do (ch.7) the research plan (ch.8) focus groups (ch.9) brainstorming and other ideation processes (ch.10) surveys (ch.11) writing questionnaires (ch.12) sampling (ch.13) how to conduct surveys (ch.14) organizing data (ch.15) statistical techniques (ch.16) telling the story – analyzing survey results (ch.17) putting results into action (ch.18) perusalocity book reviews and mind maps by misty guard (a/k/a perusalocity girl) is licensed under a creative commons attribution-sharealike 3.0 unported license. permissions beyond the scope of this license may be available at http://perusalocity.blogspot.com/

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