What Triggers A Word of Mouth

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Added: 2014-04-22
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In his book "Contagious Why Things Catch On" Jonah Berger breaks down the studies into six STEPPS of contagiousness: social currency, triggers, emotion, public, practical value, and stories.
In his book "Contagious Why Things Catch On" Jonah Berger breaks down the studies into six STEPPS of contagiousness: social currency, triggers, emotion, public, practical value, and stories.

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