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What Triggers A Word of Mouth

What Triggers A Word of Mouth
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tfahmy666 (PRO, 213 mind maps)
iMindMap Map added Tue, Apr 22, 2014
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What Triggers A Word of Mouth

In his book "Contagious Why Things Catch On" Jonah Berger breaks down the studies into six STEPPS of contagiousness: social currency, triggers, emotion, public, practical value, and stories.
Created using: iMindMap
Category: Library > Parent > Child
Copyright & licencing: ©2014 Tarek Fahmy. All Rights Reserved.
Tags: social currency triggers emotions public practical value stories word of mouth

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