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What Triggers A Word of Mouth

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Added: 2014-04-22
2
67
5721
tfahmy666
Created with: iMindMap
In his book "Contagious Why Things Catch On" Jonah Berger breaks down the studies into six STEPPS of contagiousness: social currency, triggers, emotion, public, practical value, and stories.
In his book "Contagious Why Things Catch On" Jonah Berger breaks down the studies into six STEPPS of contagiousness: social currency, triggers, emotion, public, practical value, and stories.
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Tags: social currency triggers emotions public practical value stories word of mouth
Created with: iMindMap
Categories: Sales & Marketing,
Language: None
Copyright: ©2014 Tarek Fahmy. All Rights Reserved.

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