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Mind Mapping Strategic Resources

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Added: 2020-02-25
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Featured: iMindMap
Dr Mikko Arevuo explores the nature of value creating, strategic, resources of an organization and how they can be identified and leveraged to form the basis of competitive advantage. As strategic resources are increasingly intangible, they present a management challenge. Dr Arevuo shows how map...
Dr Mikko Arevuo explores the nature of value creating, strategic, resources of an organization and how they can be identified and leveraged to form the basis of competitive advantage. As strategic resources are increasingly intangible, they present a management challenge. Dr Arevuo shows how mapping can help managers identify the nature of these socially complex and idiosyncratic resources. Causal mapping, a form of cognitive mapping, is used to demonstrate how these resources can be visualised by senior management teams to manage them effectively. Featuring: iMindMap
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This video features iMindMap software. Visit iMindMap website.

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