Anne H. Janzer's Subscription Marketing Approach to Content Marketing

Anne Janzer's Subscription Marketing: Strategies for Nurturing Customers in an Age of Churn, is a concisely written book that provides a fresh perspective on content marketing. It’s an exceptional value for businesses and marketing professionals. It offers dozens of actionable, practical, ideas for building lasting relationships with customers, prospects, and readers. It's also and excellent example of the type of books for today's busy entrepreneurs and marketing executives. Before publication, Subscription Marketing was enthusiastically reviewed by leading marketing experts like David Meerman Scott, Ann Handley, Joe Pulizzi, and others. As you can tell from the MindManager mind part, Subscription Marketing is organized into 3 sections: -- Part One, The Subscription Shift -- Part Two, Value Nurturing Strategies -- Part Three, Putting the Strategies Into Action Each section contains several short, focused chapters. The chapters include numerous examples, case studies, and quotes from marketing executives. Anne Janzer has had extensive experience writing and introduce new technologies. She is an active blogger and a member of the Content Marketing Institute community. You can follow her on FaceBook, Google+, LinkedIn, and Twitter.