Brian Halligan and Dharmesh Shah's Inbound Marketing Provides a Roadmap for Success

Brian Halligan and Dharmesh Shah's Inbound Marketing: How to Get Found Using Google, Social Media, and Blogs. Inbound Marketing was one of the first books in David Meerman Scott's New Rules of Social Media Series. Inbound Marketing remains was co-authored by Brian Halligan and Dharmesh Shah, co-founders and partners in Hubspot. Hubspot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. Founded in 2006, Hubspot helps businesses transform the way they market their products. HubSpot has over 10,000 customers. Inbound Marketing contains 16 chapters, organized in four sections: - Part One: Inbound Marketing--an overview - Part Two: Getting Found by Prospects - Part Three: Converting Customers - Part Four: Making Better Decisions Inbound Marketing contains links to valuable resources as well as advice from start-ups. Users of Mindjet's MindManager mind mapping software can download and use the mind map for taking notes while reading Inbound Marketing.