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Lateral marketing
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From book summary of Lateral marketing (Kotler)
Bumerang05 November 2014
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Chaotics The Business of Managing and Marketing in the Age of Turbulence by Philip Kotler and and John A. Caslione
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This is a summary of the book of Philip Kotler "Chaotics The Business of Managing and Marketing in the Age of Turbulence "
tfahmy66613 September 2012
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