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Lateral marketing

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Added: 2014-11-05
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Bumerang
Created with: Xmind
From book summary of Lateral marketing (Kotler)
From book summary of Lateral marketing (Kotler)
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Tags: the lateral marketing process lateral marketing at the market level lateral marketing at the product level lateral marketing at the marketing mix level lateral marketing as complement to vertical marketing
Created with: Xmind
Categories: Books & Writing,
Language: None
Copyright: To the extent possible under law, the owner of this work has waived all copyright and related or neighboring rights to it.

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