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From book summary of Lateral marketing (Kotler)

Bumerang05 November 2014

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De Bono's Masterpiece on Lateral Thinking.. My Mind map notes for the common man :)

gopu4401 February 2012

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SCAMPER is a lateral thinking technique that challenges the status quo and helps you explore new possibilities.

graham11 February 2021

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This map is a basic guide to developing a high level strategy. It includes some caveats. I use this with clients who are start-ups, seeking to reverse…

brianclark16 July 2015

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Everything matters and interdependent in holistic marketing. Here are four broad components characterizing holistic marketing: relationship marketing…

yohan18 June 2018

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Overview of the 5 Levels of Leadership from John Maxwell's book 5 Levels of Leadership.

yohan20 August 2018

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My notes on Marketing Environment and Market Research lecture as part of professional marketing education.

marketinglearner14 August 2010

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My notes from Market Segmentation lecture as part of CIM (Chartered Institute of Marketing) course. Looks at benefits of and approaches to market segm…

marketinglearner14 August 2010

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