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Marketing by the dashboard light
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A mind map of the book "Marketing by the dashboard light" - a book about getting insight, foresight and accountability from your marketing i…
DonalPhipps15 May 2014
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An Introduction to EMAIL MARKETING
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This is a map about an E-book from Hutspot, An Introduction to EMAIL MARKETING, about how to Execute & Measure successful email marketing
stephenzhu14 March 2012
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Lateral marketing
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From book summary of Lateral marketing (Kotler)
Bumerang05 November 2014
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Chaotics The Business of Managing and Marketing in the Age of Turbulence by Philip Kotler and and John A. Caslione
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This is a summary of the book of Philip Kotler "Chaotics The Business of Managing and Marketing in the Age of Turbulence "
tfahmy66613 September 2012
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Book Outline: The Visual Marketing Revolution by Stephanie Diamond
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Stephanie Diamond's excellent book, The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots, is an essential gui…
electroman23 June 2014
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Holistic Marketing
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Everything matters and interdependent in holistic marketing. Here are four broad components characterizing holistic marketing: relationship marketing…
yohan18 June 2018
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Marketing Environment and Market Research
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My notes on Marketing Environment and Market Research lecture as part of professional marketing education.
marketinglearner14 August 2010
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Market Segmentation
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My notes from Market Segmentation lecture as part of CIM (Chartered Institute of Marketing) course. Looks at benefits of and approaches to market segm…
marketinglearner14 August 2010
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Organisations of the Future
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Notes from Marketing Environment module from professional certificate in marketing.
marketinglearner11 February 2011
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Books in Investor Behavior and Psychology
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This mind map provides book references for one to gain a solid understanding of behavioural finance and investing. The books featured in the map date…
MikkoA23 September 2015
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