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Lateral marketing
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From book summary of Lateral marketing (Kotler)
Bumerang05 November 2014
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Chaotics The Business of Managing and Marketing in the Age of Turbulence by Philip Kotler and and John A. Caslione
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This is a summary of the book of Philip Kotler "Chaotics The Business of Managing and Marketing in the Age of Turbulence "
tfahmy66613 September 2012
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Holistic Marketing
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Everything matters and interdependent in holistic marketing. Here are four broad components characterizing holistic marketing: relationship marketing…
yohan18 June 2018
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Marketing Environment and Market Research
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My notes on Marketing Environment and Market Research lecture as part of professional marketing education.
marketinglearner14 August 2010
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Market Segmentation
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My notes from Market Segmentation lecture as part of CIM (Chartered Institute of Marketing) course. Looks at benefits of and approaches to market segm…
marketinglearner14 August 2010
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Organisations of the Future
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Notes from Marketing Environment module from professional certificate in marketing.
marketinglearner11 February 2011
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The 80/20 manager
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A summary of the executive summary of the book the 80/20 Manager by Richard Koch
billywaters29 June 2014
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Marketing Mix Template: 7 Ps
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Use this XMind template mind map to kick off a brainstorming process for your marketing, using the well-known 7 Ps marketing mix headings to help you …
biggerplate27 September 2021
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7 Ps Marketing Mix (SimpleMind)
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Use this SimpleMind template mind map to kick off a brainstorming process for your marketing, using the well-known 7 Ps marketing mix headings to help…
LiamHughes13 July 2022
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Email Marketing Strategy
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Email marketing strategy from A to Z. This is my strategy for email marketing starting from collecting contact emails to sending a sequence of emails …
khalednasr128 November 2022
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