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Lateral marketing
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From book summary of Lateral marketing (Kotler)
Bumerang05 November 2014
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Chaotics The Business of Managing and Marketing in the Age of Turbulence by Philip Kotler and and John A. Caslione
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This is a summary of the book of Philip Kotler "Chaotics The Business of Managing and Marketing in the Age of Turbulence "
tfahmy66613 September 2012
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Holistic Marketing
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Everything matters and interdependent in holistic marketing. Here are four broad components characterizing holistic marketing: relationship marketing…
yohan18 June 2018
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Marketing Environment and Market Research
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My notes on Marketing Environment and Market Research lecture as part of professional marketing education.
marketinglearner14 August 2010
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Market Segmentation
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My notes from Market Segmentation lecture as part of CIM (Chartered Institute of Marketing) course. Looks at benefits of and approaches to market segm…
marketinglearner14 August 2010
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Organisations of the Future
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Notes from Marketing Environment module from professional certificate in marketing.
marketinglearner11 February 2011
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The 80/20 manager
4634
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A summary of the executive summary of the book the 80/20 Manager by Richard Koch
billywaters29 June 2014
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The Future of Business: Brian Solis
4154
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Notes made at Startup Marketing Conference, during presentation by Brian Solis about the future of business, and the need for purpose in our startup a…
biggerplate23 October 2014
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The Lean Brand: Brant Cooper
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Mind map notes made during presentation by Brant Cooper at Startup Marketing Conference in San Francisco where he talked about the lean approach to br…
biggerplate23 October 2014
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How to Identify the Beginning of a Bear Market
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Use this map to help you identify an approaching bear market (a market in which share prices are falling, encouraging selling).
BarneyHughes09 September 2015
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