Rethink Your Content | Jay Baer's Youtility, Why Smart Marketing is About HELP not HYPE

Jay Baer's Youtility provides a fresh perspective on the changes in marketing perspective that have transformed the way successful businesses and organize, large and small, have adopted to the content marketing and social media world. Youtility is filled with case studies and examples of businesses and organizations large and small that have prospered by adopting a "help not hype" approach to their marketing content. In Part 1, Jay Baer shows how the previous emphasis on top-of-mind awareness has been replaced by frame-of-mind awareness and friend-of-mine awareness. As Jay points out, your competition only is not just your competitors, it's also market's friends and family who are attracting your market's scarce time resources. In Part 2, Jay addresses the change from a world where the media determined whether or not your message would be found, to a self-serve world where your prospects routinely search on Google looking for information to solve their problems and satisfy their needs. In addition, your credibility as a business owner is often not as trusted as information provided by your clients and customers who routinely submit reviews, and immediately share their satisfaction or dissatisfaction on social media sites. The third section is devoted to implementation, with 6 blueprints to create youtility. This section, by itself, would have been enough to justify Youtility's purchase. Topics include tips and examples for identifying customer needs, marketing your marketing, and suggestions for making Youtility a process, not a project. If your goal is to market your business using the latest content marketing and social media techniques, you'll want to own Jay Baer's Youtility.