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Brands are out of juice

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Added: 2012-01-31
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90
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LiamHughes
Created with: iMindMap
One of my favourite marketing/branding books is "Lovemarks" by Kevin Roberts (CEO of Saatchi & Saatchi) and recently I have been re-reading it as a refresher! This map outlines some of the key reasons why Roberts believes the traditional 'brand-centric' focus of market...
One of my favourite marketing/branding books is "Lovemarks" by Kevin Roberts (CEO of Saatchi & Saatchi) and recently I have been re-reading it as a refresher! This map outlines some of the key reasons why Roberts believes the traditional 'brand-centric' focus of marketing departments is no longer keeping up with reality, and why many brands appear to have run out of energy!
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This map features iMindMap software. Visit iMindMap website.

Tags: lovemarks saatchi kevin roberts brands marketing innovation branding consumers books book
Created with: iMindMap
Categories: Sales & Marketing,
Language: None
Copyright: To the extent possible under law, the owner of this work has waived all copyright and related or neighboring rights to it.

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