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The Psychology of Pricing

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Added: 2015-05-11
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70
4852
bouchete
Created with: Xmind
Based on Kick Kolenda's article at: http://www.nickkolenda.com/psychological-pricing-strategies/ A "massive list of psychological pricing strategies" and 28 tactics, all backed with links to research. A very good article, this map is just a one-page summary.
Based on Kick Kolenda's article at: http://www.nickkolenda.com/psychological-pricing-strategies/ A "massive list of psychological pricing strategies" and 28 tactics, all backed with links to research. A very good article, this map is just a one-page summary.
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Tags: psychology pricing discount perception emotion rational purchase price payment dollar
Created with: Xmind
Categories: Sales & Marketing,
Language: None
Copyright: ©2015 Nick Kolenda & Eric Bouchet. All Rights Reserved.

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