Adele Revella Shows How to Use Buyer Personas for Content Marketing Success

Adele Revella's Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business describes a step-by-step approach to one of the key competencies required for content marketing success. Most content marketing books devote a chapter or--in some cases--a part of a chapter to creating buyer personas. The result more closely resembles "buyer profiles" than insight-generating, in-depth studies of the type that can lead to meaningful breakthroughs and better content. In Buyer Personas, Adele Revella shares a three-step process for "going deep" into this core content marketing activity. -- Part 1 describes the art and science of buyer personas, redefining the "know your customer" rule. -- Part 2 provides a detailed action plan for interviewing for buying insights. There's more to a productive, insight-generating interview than picking up the phone. -- Part 3 focuses on best practices for aligning your strategies to win more business. Unused insights are a waste of time; to succeed, you have to create your content around the issues revealed during the interviews. David Meerman Scott , author of the international bestsellers The New Rules of Marketing and PR, and The New Rules of Sales and Service, wrote the Foreword for Buyer Personas. In the Foreword, he wrote: "Although the Internet has given us instant access to immense knowledge, even the most sophisticated applications of Big Data won't reveal what you can learn by listening to your buyer's stories." Buyer Personas includes numerous anecdotes, examples, and case studies based on Adele Revella's experiences working with companies of all sizes around the world and answering questions from attendees at her Buyer Persona master classes.