Marketing in a Downturn

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Added: 2011-12-22

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6158

danavan

Created with: MindManager

Marketing in a Downturn

Tags: Build your downturn marketing strategy Tap your existing customer base STP - Segment > Target > Position Attract more of the right customers Word of mouth marketing Maintain discipline in pricing Focus on driving behavior Quantify and qualify your value Communicate constantly and consistently Delve into your data Collaborate intimately with your sales team Nurture and manage your leads & lead process Partner up with complimentors Differentiate and Innovate Sustain your brand Pricing segmentation

Created with: MindManager

Categories: Sales & Marketing,

Language: None