Creating a Culture of Creativity & Innovation

In this session, Daniel Perdigão explores how organisations can foster a culture of creativity, using mind mapping as a foundational tool. Drawing on his experience in innovation, coaching, and change management, he shows how visual thinking supports both individual ideation and collaborative problem-solving. Daniel challenges participants to rethink meetings, leverage diversity of thought, and build environments where creativity becomes a habit—not a one-off event. Key Topics [00:00:55] The Role of Creativity in Organisational Culture Daniel introduces the idea that creativity isn't a talent for a few—it’s a mindset and behaviour that can be cultivated across teams and organisations. [00:02:26] Mind Mapping as a Creative Thinking Tool Mind maps help surface thoughts, connect ideas, and facilitate deeper reflection. Daniel shares how he uses them with clients for coaching, training, and team thinking. [00:08:31] Breaking the Ice: Making People Comfortable to Think Differently A culture of creativity requires psychological safety. Daniel stresses the importance of creating space where people feel free to share unconventional ideas without fear of judgment. [00:11:07] Overcoming Groupthink with Visual Diversity Mind maps help to surface different viewpoints and combat groupthink. Seeing other people’s branches allows for more divergent thinking and richer conversation. [00:14:20] Structured Flexibility: Creativity Needs a Framework Creativity doesn’t mean chaos. Daniel shows how structure (like templates and mind maps) enables people to explore ideas within a safe container. [00:17:03] Facilitation Techniques: Asking Better Questions Daniel explains how facilitators can support creativity by using questions that open thinking rather than constrain it, especially in workshops and team sessions. [00:19:21] Creative Meetings: From Talk to Thinking He contrasts traditional meetings with thinking sessions—emphasising silence, visual capture, and deliberate space for ideation as keys to cultural change. [00:23:00] Coaching with Mind Maps Daniel uses maps in 1:1 coaching to help clients see their thinking patterns, identify limiting beliefs, and uncover opportunities for growth and clarity. [00:29:22] Embedding Creativity in Daily Work To create lasting change, organisations need to build creativity into daily habits—not just workshops. Mapping, reflection, and open dialogue should be part of everyday work. [00:35:42] Final Thoughts: Think Differently, Together Daniel concludes by encouraging individuals and teams to slow down, map more, and make thinking visible. That’s how cultures shift—from reactive to creative. Featuring Ayoa.