Business Development with Mind Maps

Colin Murphy, Senior Business Development Manager at global relocation firm SIRVA Relocation, shares how mind mapping underpins both his professional and personal routines. With over 13 years in the company, Colin has moved from frontline sales into strategic roles, while using maps daily to balance personal goals, manage clients, and focus business development efforts. In this session, he presents three core maps—personal wellbeing, annual sales targets, and daily planning—that help him stay disciplined, connect strategy with action, and align his work with life values. Key Themes & Topic: [3:29] Career background – 13 years with SIRVA Relocation, evolving into strategic sales roles; mind maps have been integral throughout. [4:18] Personal map – Uses a “being” map each morning with daily questions, affirmations, goals, and to-dos to stay grounded and balanced. [6:25] Annual target map – Structures sales goals into RFPs, dream clients, and marketing events; reviewed daily to maintain focus. [8:27] Tender process mapping – Tracks best-and-final presentations with agendas, drafts, and rehearsals, always asking “why us?” to sharpen pitches. [10:17] Dream client lists – Divides targets into groups for systematic daily prospecting, ensuring nothing falls out of sight. [13:03] CRM integration – Uses maps as a compass, complementing CRM systems rather than duplicating detail, reducing workload. [15:12] Marketing events map – Breaks down events by quarter, ensuring opportunities to connect with clients are visible and timely. [16:08] Nurture plan – Tracks engagement across client groups and links to whitepapers, testimonials, and resources for credibility. [18:07] Daily planner – Combines personal and business maps to create a clear daily action plan aligned with annual targets. [21:07] Time blocking with Pomodoro – Applies 25-minute sessions to maintain discipline in prospecting and follow-up work. [24:56] Dual-screen working – Keeps daily plan map live, feeding items from target maps, supporting constant focus. [27:55] Technology preferences – Continues with iMindMap over cloud tools for offline flexibility during frequent travel. Featuring: iMindMap