Joe Pulizzi's Content Inc. Shares Content Marketing Institute Business Plan

Joe Pulizzi's Content Inc. Shares Content Marketing Institute Business Plan
This mind map was made with MindManager

Share this mind map

MindManager Map added Sun, Sep 20, 2015
via web

Joe Pulizzi's Content Inc. Shares Content Marketing Institute Business Plan

Joe Puluzzi's latest content marketing book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, shares the 6-step marketing process that has fueled the success of the Content Marketing Institute and countless other businesses.

Rarely has a business owner openly shared the philosophy behind his firm's success, along with as many details and examples.

Most business start with a product, then search for a market to sell it to. Joe turns that outmoded business plan upside down and describes a simpler, but proven, new, Internet-driven model for entrepreneurial success.

Simply put, as Joe Pulizzi describes in Content Inc., business marketing success today involves:

1) Developing valuable content
2) Building an audience around that content
3) Creating a product for that audience

By studying this Mindjet MindManager map of Joe Pulizzi's bestselling Content Inc., you'll be gaining a new framework for evaluating your current business plan and marketing, as well as getting ideas from others who have followed and implemented Joe's philosophy.

Right from the start, Content Inc., has been an Amazon Top 100 book in both print and Kindle versions.

As you'll see from the mind map of Content Inc.'s contents, Joe thoroughly explains each of the steps involved.

Joe Pulizzi coined the term "content marketing" in 2002 and has spoken about content marketing strategies and tactics at over 200 events in over 50 countries. Joe is the founder of the Content Marketing Institute, the largest content marketing organization in the world.

Each September, in Cleveland, the Content Marketing Institute produces Content Marketing World, the largest content marketing event in the world.
Created using: MindManager
Located in: Library > Business > Marketing
Copyright & licencing: Copyright ©Roger Parker Some Rights Reserved. This work is licenced under a Creative Commons Attribution 3.0 Unported Licence


Please login to post comments

Related Mind Maps:

To open this mind map, you'll need MindManager or compatible mind mapping software installed.

Need help? Please contact us


Another free MindManager Marketing Mind Map shared on Biggerplate! Register FREE to download thousands of mind map templates and examples!

View more MindManager templates.

Need custom mind map templates for your business? Learn more

Upcoming Webinars:

Developing Marketing Strategies with Mind Maps
Developing Marketing Strategies with Mind Maps
To develop an effective marketing strategy you will need to get from a broad vision to the everyday …
Speaker: Thomas Dori
Date: 29 September 2020
Mind Mapping for Implementing Remote Working
Mind Mapping for Implementing Remote Working
Many businesses have had to change their employee working practices strategy in light of the COVID19…
Speaker: Suleiman Shaibu
Date: 06 October 2020
Biggerplate Certified

Validate your mind mapping software skills with Biggerplate Certification!

Learn more
Copyright 2008 - 2020 Ltd. All Rights Reserved.