Stu Heinecke's Drawing Attention Shows the Incredible Power of Cartoons in Marketing

Learn how to unleash the incredible power of cartoons in marketin, advertising, sales promotion, job search, VIP contact campaigns and more. Stu Heinecke's Drawing Attention describes the power of cartoons to cut through the clutter and help your message get noticed. Based on Stu's 30-years of experiencing blending his direct marketing expertise with his cartooning perspective, Drawing Attention provides numerous detailed case studies documenting the power of cartoons to outperform other forms of direct marketing text and graphics. Included are an Introduction by Robert Mankoff, the New Yorker's cartoon editor, and Stu's 10 Rules for Using Cartoons. The power of cartoons to break previous direct marketing controls, or sales records, is only now being acknowledged. Many of the case studies described in Drawing Attention enjoyed years of success, others achieved the near "Holy Grail" of 100% response rates! Stu Heinecke's Drawing Attention also includes profiles of Stu's "cartoon family" of cartoonists whom he has worked with, many of which are frequent New Yorker contributors.