CCD Map

CCD Map

Create & Communicate Direction - CC&D is an approach to preparing structured communications. This preparation is carried out through answering four simple questions, Why? What? How? and finally So What (Next/If/Else)?

Why are you communicating? Why are you in the room, why did you are you taking up your audiences valuable time? Why is it important that you need to get the message through? What is the detail of the Why? What are the key points you need to convey? The Quality, Cost or time considerations etc.