Business Canvas Model by Alexander Osterwalder

Business Canvas Model by Alexander Osterwalder

The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones.[2][3] It offers a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances, assisting businesses to align their activities by illustrating potential trade-offs.

The nine "building blocks" of the business model design template that came to be called the Business Model Canvas were initially proposed in 2005 by Alexander Osterwalder, based on his PhD work supervised by Yves Pigneur on business model ontology.