Brands are out of juice

Brands are out of juice
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iMindMap Map added Tue, Jan 31, 2012
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Brands are out of juice

One of my favourite marketing/branding books is "Lovemarks" by Kevin Roberts (CEO of Saatchi & Saatchi) and recently I have been re-reading it as a refresher!

This map outlines some of the key reasons why Roberts believes the traditional 'brand-centric' focus of marketing departments is no longer keeping up with reality, and why many brands appear to have run out of energy!
Created using: iMindMap
Located in: Library > Business > Marketing
Copyright & licencing: No Rights Reserved.
To the extent possible under law, the owner of this work has waived all copyright and related or neighboring rights to it.

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