Cialdini's 6 Principles of Persuasion

Cialdini's 6 Principles of Persuasion

Influencing others is challenging, which is why it's worth understanding the psychological principles behind the influencing process. The Six Principles of Influence (also known as the Six Weapons of Influence) were created by Robert Cialdini, Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He published them in his respected 1984 book "Influence: The Psychology of Persuasion."