Switch: How to Change Things when Change is Hard by Chip Heath & Dan Heath

Switch: How to Change Things when Change is Hard by Chip Heath & Dan Heath

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iMindMap Map added Mon, Jun 4, 2012
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Switch: How to Change Things when Change is Hard by Chip Heath & Dan Heath

The Heath brothers provide a straightforward approach to implementing change in an organization or your personal life. A rider on an elephant provides the perfect metaphor for the internal struggles to change. Three steps are identified that must work together to implement change:
1. Direct the Rider,
2. Motivate the Elephant, and
3. Shape the Path.

Elephant Metaphor from Jonathan Haidt (University of Virginia psychologist) in his book "The Happiness Hypothesis"
Elephant w/ rider Picture from Sources of Insight (http://sourcesofinsight.com/the-elephant-and-the-rider/)
Created using: iMindMap
Category: Library > Parent > Child
Copyright & licencing: No Rights Reserved.
To the extent possible under law, the owner of this work has waived all copyright and related or neighboring rights to it.


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Nice map - I have added it to the "Change Management" group on Biggerplate - http://www.biggerplate.com/groups/view-group.aspx?groupid=113

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