How to use Social Media to Influence Buying Behaviour

Free
Added: 2011-05-11
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Created with: MindManager
Notes captured during a free seminar at Internet World London. Talk was by Paul Sutton of Bottle PR, who was looking at the impact of the internet and social media on the buying cycle, and how companies can benefit from engaging people to try and create advocates and positive feedback.
Notes captured during a free seminar at Internet World London. Talk was by Paul Sutton of Bottle PR, who was looking at the impact of the internet and social media on the buying cycle, and how companies can benefit from engaging people to try and create advocates and positive feedback.
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