SWOT Analysis

Use the SWOT Analysis template to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. A SWOT analysis must first start with defining a desired end state or objective. • Strengths: Attributes of the person or company that are helpful to achieving the objective. • Weaknesses: Attributes of the person or company that are harmful to achieving the objective. • Opportunities: External conditions that are helpful to achieving the objective. • Threats: External conditions which could do damage to the objective. Source: Mindjet