Net Promoter Score (NPS)

Net Promoter Score (NPS)
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Net Promoter Score (NPS)

The Net Promoter Score, or NPS®, is based on the fundamental perspective that every company’s customers can be divided into three categories: Promoters, Passives, and Detractors.
By asking one simple question — How likely is it that you would recommend [your company] to a friend or colleague? — you can track these groups and get a clear measure of your company’s performance through your customers’ eyes. Customers respond on a 0-to-10 point rating scale and
Created using: iMindMap
Located in: Library > Business > Leadership
Copyright & licencing: ©2014 Tarek Fahmy. All Rights Reserved.

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