Reverse engineering strategic options

Reverse engineering strategic options

Why do the operations managers in most large and midsize firms dread the annual strategic planning ritual? Why does it consume so much time and have so little impact on company actions? Talk to those managers, and you will most likely uncover a deeper frustration: the sense that
strategic planning does not produce novel strategies. Instead, it perpetuates the status quo.

The approach we’re about to describe adapts the scientific method to the needs of business strategy.