The Psychology of Pricing
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About this mind map
Based on Kick Kolenda's article at: http://www.nickkolenda.com/psychological-pricing-strategies/
A "massive list of psychological pricing strategies" and 28 tactics, all backed with links to research.
A very good article, this map is just a one-page summary.
Copyright & Licencing:
©2015 Nick Kolenda & Eric Bouchet. All Rights Reserved.
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