*Apple's Key Events*
Every business had its ups and downs. Successful companies are always those who make the right decisions at the right time. It needs visions, personalities, and a philosophy which is the golden thread, the DNA.
Here are the key events of Apple. We cannot say that the company was *catapulted* to the most valuable brand in the works (Forbes 2013). Only hard work over more than 40 years with focusing on customer satisfaction are the keys to success.
The main events/decisions ...
*1* Combining the development of hard- and software
*2* Bringing the computer, sorry the Mac', to normal people
*3* Initiating disruptive and sustaining innovation in the market of mobile devices
*4* Building an ecosystem (All-In-One) with stores, hard- and software, cloud services, and entertainment offers
Related links ...
Apple's Ecosystem
http://iNotes4You.com/2013/11/30/apples-ecosystem
Apple's Strategy and Ad
http://iNotes4You.com/2013/11/26/apples-strategy-and-ad
Apple's Customer Relationships
http://iNotes4You.com/2013/12/17/apples-customer-relationships
This map was created by THOMAS UNTERSTENHOEFER (blogging on
http://iNotes4You.com) with the app iThoughts HD for the iPad (by Craig Scott, UK).
*Downloads from Box net ...*
These alternative file formats have been created with iThoughts HD for iPad (.ITMZ file format). Compatibility to other tools is limited.
*PDF*
https://www.box.com/s/jzt0e4drr4u7hc961xri
*iThoughts (.ITMZ)*
https://www.box.com/s/sztammys37j6bz1yj764
*MindManager (.MMAP)*
https://www.box.com/s/z7b0zqsam1lqyjdndsct
*XMind (.XMIND)*
https://www.box.com/s/r9mnr6h7lvvb5n3r8i9f
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