Michael BrennerMean People Suck addresses the Decline in Empathy in Business

Michael BrennerMean People Suck addresses the Decline in Empathy in Business
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Michael BrennerMean People Suck addresses the Decline in Empathy in Business

In Mean People Suck, Michael Brenner, the founder of the Marketing Insider Group, addresses the decline of empathy in business. Employees without empathy often display boorish behavior when dealing with co-workers, customers, and vendors. They have no respect for the feelings of others. In Mean People Suck, Michael shows how Empathy Leads to Bigger Profits and a Better Life. In the lighthearted introducion, Michael Brenner discusses his 53 jobs, the decline of empathy,, and the surprising secret of success. He then the origins of empathy in the first four chapters: Your Job Sucks, Your Company Sucks, Your Manager Sucks, and Our Customers Know We Suck. Chapters turn more positive chapters like Don't Suck and Empathy Wins. The final chapters include best practices like Tell the Story, Sell the Story, and "Be Kind. Be Cool, and Be You."

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