Allan DibThe 1-Page Marketing Plan

There are several 1-Page Marketing Plan books, but Alan Dib's The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd is exceptional. It combines the best ideas, the best writing, the best, most readable design, and--in addition--offers exceptional values. Alan Dib has organized the chapters into three sections, according to the "Before," "During," and "After" Phases. In addition, Allan Dib offers an especially rich selection of reader bonuses. Chapters in the Before Stage include Selecting Your Target Market, Crafting Your Message, and Reaching Prospects with Advertising Media. The "During" Phase includes chapters on Capturing Leads, Nurturing Leads, and Sales Conversion. The "After" Phase includes Developing a World-Class Experience, Increasing Customer Lifetime Value, and Orchestrating and Stimulating Referrals. Throughout The 1-Page Marketing Plan, Allan Dib's subtle humor and enthusiastic experience as a serial entrepreneur come through.